Hitchr: next generation hitchhiking

When Hitchr suddenly went viral with a niche community, they had a rare opportunity: convert a spike of attention into long-term brand momentum. Virtually overnight, they needed to move from ‘novelty’ to a credible platform with the potential to shift culture - and an audience ready to engage.

But to turn early buzz into loyal users, Hitchr needed clarity. They were entering a crowded travel market with diverse audience groups and no clear view of who would convert, why, or how. They also needed to act fast: build a strategy, deliver communications activity, and show measurable results for both business growth and investor confidence.

We stepped in with a fast, senior-led approach.

Through a multi-channel micro-campaign, we identified and qualified the target audience, validated demand, and delivered 14× the expected reach, with strong CPF and Marketing-Generated Community Value that directly supported investor conversations.