About us

Arbor was founded on a simple belief: brands and businesses don’t need more content - they need content that drives commercial impact.

After two decades working across agency and in-house comms roles, we saw first-hand how slow, expensive and wasteful the traditional agency model can be.

So we designed a new model:

• senior-led

• fast

• focused

• commercially rigorous

• and built to solve one business problem at a time.

Over the past few years, we’ve refined this into our signature approach: Impact Sprints - strategic, creative and production cycles that deliver meaningful outcomes in weeks, not months.

1 | Senior experience

Bring an experienced consultancy team to every engagement - people who can get to the right answer fast. Most briefs need a combination of skills, so we assemble small, specialised squads for each project.

2 | One problem at a time

Focus creates impact. Our Sprints are designed to solve a single growth challenge per cycle.

3 | Commercial outcomes first

Do everything we can to tie content to growth metrics, not vanity numbers.

4 | Speed with depth

Fast does not mean shallow. Our cycles are structured for quality, clarity and efficiency.

5 | Innovation storytelling

The world needs solutions. We specialise in helping brands and businesses articulate innovation - often for sustainable outcomes - in simple, commercially powerful ways.

A network of senior consultants

Arbor is built around a small, senior team with specialist partners brought in when needed. No big hierarchies. No huge overheads. Just the right experts for the task.

At the same time, we have a responsibility support the next generation of talent. We selectively bring in junior team members for the right projects, always under senior leadership.

We use a handful of tried and tested tools to get the data we need to keep moving. And we’re constantly working on the role of AI in our daily work to get to the best work faster.

The combination is purpose-built and it works, creating the best work as efficiently as possible, for our clients and for our team.

Our Founder: Stephanie Turner

Arbor’s founder Stephanie’s journey has taken her from a young junior on a newspaper’s editorial desk, to learning the digital ropes at a ‘big four’ tech giant, to eventually leading content strategy at an international agency.

She‘s driven innovation initiatives for international retailers and consulted for INGOs, always committed to innovation and sustainability and especially where the two meet.

Find Stephanie on LinkedIn

Why we do it

Because we believe marketing should keep up with the pace of change.
Because the best teams are agile and diverse.
Because good work doesn’t need to be complicated - it just needs to be thoughtful.
Because we’re genuinely driven by being the best we can be.

We work with brands that want meaningful, measurable growth.
Every project, big or small, is an opportunity to help a team gain clarity, move faster, and unlock commercial momentum.

When you combine strategy, creativity and delivery into fast, focused cycles, marketing becomes more than a plan - it becomes a dynamic system for innovation, impact and growth.