Insights: Design and Built Environment | Technology Solutions
The Smart Move: a marketing strategy for innovation
The design and technology sectors - including engineers, designers, fabricators, and systems innovators - are among the most creatively accomplished in the world. This is a sector built by problem-solvers.
And yet, many of the smartest solutions - especially around sustainability and efficiency - remain stuck in pilot mode.
This is not for want of ideas or lack of capability. It’s a marketing problem. More precisely: it’s a narrative problem.
This report is for:
Solution providers: designers, engineers, materials specialists, and tech companies bringing new systems to market.
Decision-makers: those managing risk, impact, and regulation - balancing costs with client demands and a deluge of compliance.
Both groups face a shared challenge: brilliant solutions that stall.
The fix is marketing that bridges the gap between an idea that feels possible to an idea that feels obvious: reframing risk as intelligence, sustainability as future-proofing, and innovation as the smart move.